When you work up a logo for a client, you often leave a lot of ideas on the studio floor. And when a concept gets rejected it usually just falls into the aether, never to been seen again. Sometimes I’ll like a concept so much I’ll find a way to use it in another design. I recently finished a logo for a couples therapist, and this unused concept, an angled sofa, was designed to represent a gradual coming together. If a couple was to sit either side of this sofa, like in couples therapy, then gravity would slowly pull them together. Now while this concept wasn’t quite right for the client, I reckon it makes a great t-shirt design. So I paired it up with this quote from Paul Tillich and worked this design up on a live stream last night. It’s available to buy as a shirt now, but I’d like to say a huge thank you to the LIVE viewers for your help and feedback as we made this design together. Link in my bio to my shop where you can grab this t-shirt. #design #branding #creative #logo...