Here’s last week’s Live Logo Design #6, edited down into a 1-minute clip. The full session is live on my page (if you have any questions about how I went about this design).
I was given permission from a client to work up their logo from sketch to a vector live. I then refined the design slightly 'off-air'. Hackerlily is the parent brand for a range of products that 'hack motherhood with style'. It's aimed at empowering mums and parents. The client was very keen for the lily shape to appear, but we worked together to find another symbol that represented some key themes that were important to the client, including words like 'uplifting, empowered, mobility, freedom, confidence, untethered'.
We agreed that a bird (eagle) was a great representation, and I used the top petal of the lily to form the tail of the bird. Let me know your thoughts and follow me for loads more of these time-lapse vids.
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✏️ Creative by @barnardco
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