Every two weeks the reddit community at /r/logodesign/ runs a Logo Battle, in which entrants are given a brief for a fake client. In December, the brief was for a company called Chipchip; a Japanese food company:
This was a tough one. I initially toyed with an ambigram idea, styling the characters like kanji. But no matter what I did I couldn't get it to work clearly. I also did an ambigram, and while I got it working, it just didn't look stylish enough for me.
I ended up winning the contest with this design.
What do you think?
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✏️ Creative by barnardco
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