Sometimes it’s the little things that make a logo. Nobody Trains Alone is a bespoke training service for individuals that have a passion for fitness I utilised the shape of a dumbbell as a form for the three letters ‘NTA’, where the handle is the crossbar of the letter ‘A’, and the largest ‘plate’ forms a T rotated 90 degrees. This shape is an easily recognisable icon, but works as a strong and sporty motif. The double line font style has a retro feel, but also resembles sports jersey numbers and lettering, which ties in nicely to the fitness theme. Most importantly, this logo transitions really well across multiple formats, including clothing.

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