Japanese toymaker Bandai is looking to expand its reach overseas — and its betting big on its giant robot franchise Gundam to make it happen. The IP alone brought in over $1 billion last year, and with a new Amazon Prime series and cross-platform hits in toys and games, Gundam’s global fanbase is fueling Bandai’s expansion strategy. Read our full feature story here: s.nikkei.com/4oAcJZY == == == == == == Follow us on: Website: asia.nikkei.com Twitter: twitter.com/NikkeiAsia Facebook: facebook.com/nikkeiasia Instagram: instagram.com/nikkeiasia Threads: threads.com/@nikkeiasia LinkedIn: s.nikkei.com/liasia Telegram: t.me/nikkeiasia WhatsApp: s.nikkei.com/3NlNUm9 #nikkei #nikkeiasia #bandai #gundam #anime #japan