WE WILLIE ❤️ OXFORD PENNANT: We’re damn lucky to join forces with our friends @oxfordpennant to bring you exclusive, limited-time-only merch available at Lucktoberfest, Oct. 28-30, at @willienelsonofficial’s Luck Ranch. Just outside of Austin, TX! Festival tickets are on sale now at lucktoberfest.com starting at $35 featuring: @orvillepeck, @paulcauthen, @thetanyatucker and more. #lucktoberfest #oxfordpennant #showusyourtexas #new #merch #lucktx #willienelson #dontbeanasshole