My favorite campaigns are often tied to a physical thing. Something where people say "I see that EVERYWHERE." We've pulled it off a few times, and it never gets old. The National Basketball Association (NBA) #NBA75 bedazzled ball is one of our first examples. It started as a prop for the NBA Draft and ended up becoming the unofficial mascot of an entire season. Kevin Hart, Spike Lee, Giannis, Reggie Miller... the thing was genuinely EVERYWHERE. More recently, the Mega Mic we built for Threads/ Meta. A giant (and actually functional) microphone that started at NBA Cup and somehow made its way to NBA All-Star, the Super Bowl, the Oscars, and beyond. And the Threads Throne has had a similar run, going from the College Football Playoff to the Olympics to the X Games. Peep the photos to see the text thread with Max Huggins that kicked the whole thing off. What I love about these concepts is that they take on a life of their own. Players and celebrities WANT to interact with them. Fans s...