As part of the 🌎 strategy Nestlé established a partnership with Federación Nacional de Cafeteros de Colombia 🇨🇴. They have been working on the implementation of the Nescafé Plan since 2010, today called „Grown Respectfully“. The plan in Colombia seeks to: 1️⃣ Increase coffee productivity, through the renovation of aging coffee plantations and growing new coffee🌱 2️⃣ Empower young people and women in farming 👩🏽‍🌾 3️⃣ Train the ☕️ farmers Thanks to santiagoatvj and carlosbarraganv for the interesting presentation! ☝🏼 #nescafe #nescafedeutschland #coffeeplants #colombia #grownrespectfully #lovemyjob #increaseproductivity