Welcome to episode 24 of #humanfriday, where we meet Felix Wegner, responsible for watches and jewellery at Dodenhof Posthausen.
Since 111 years Dodenhof has existed in Posthausen. Now in the fourth generation, the German family-owned department store presides over no less than 120 000 m2, whereof 600 m2 is dedicated to watches and jewellery.
Felix, How was your visit at Chronoswiss atelier in Lucerne?
“It gave me a new outlook on Chronoswiss. Now I have new arguments to explain to my clients why a Chronoswiss costs €10’000 € and why you don’t make 5’000 pieces of each model.”
What are these arguments?
“All that work – now I really understand why Chronoswiss only makes 35 or 50 pieces of most models. Not a manufacture calibre per se, but the movements are refined in a luxurious way with many more parts, and another layer with the regulator set-up where the dial becomes a functional part. And, of course, the handmade guilloché. “(On the photos you see Felix getting a guilloché les...