Welcome to episode 16 of #humanfriday, where we meet Chronoswiss mentor Patrik Hoffmann. After four decades in the industry, including six years as CEO of Ulysse Nardin, Patrik Hoffmann was supposed to retire in 2017. But his fascination for handmade mechanical watches made it impossible to completely stay away. You have now been part of the Chronoswiss team for three years. What made you come back to watches? “It is a truly independent company with a great team spirit, and I love the handmade guilloché – hardly anyone does that nowadays! As a matter of fact, there is no other company mastering the art of in-house guilloché with a modern interpretation like Chronoswiss. On top of that the contemporary designs are polarizing – Chronoswiss are not like any other watches out there.” This sounds like a perfect situation for an independent family brand. “Yes, I truly believe it is a brand with so much potential. It is a niche brand and it will remain a niche brand. But the potential h...