Welcome to episode 8 of #humanfriday where you get to know our team members and friends of the brand. Today we speak to Christina Kast, in charge of Chronoswiss marketing and communication. With almost two decades in PR, Christina has built a global network of long-standing relationships – a necessity when it comes to spreading the word about Chronoswiss. She loves the lack of hierarchy in a small independent company, as well as the challenges: “Since we are a small team with limited resources in comparison with the big groups, we just have to be more creative and focused. Everybody on the team walks that extra mile.” What else could you say about working for an independent company? There is a lot of opportunity to be creative, you have more freedom and can have a personal impact while engaging in really open and inspiring teamwork. How did you get started in marketing? I considered becoming a teacher, but after a short stint at an English boarding school I realised that communicat...