In France for Cannes_Lions! π Feeling so incredibly proud and grateful right now as my media company 11.11Media is nominated for 4 Cannes Lions Awards! β¨π
Let's start with my 10-minute TikTok with Hilton. Such an amazing piece of work created by my team at 11.11Media, TBWAChiatNY, and Hiltonβs team. Influential helped us curate an amazing cast of culture-making TikTok creators and of course me, the OG influencer. Together we created magic and broke the convention of short, often-forgettable, brand videos. We sprinkled a bit of self-deprecating humor to reach GenZ in a fun, entertaining and iconic way about why staying at a Hilton is amazing.
#HiltonForTheStay #ParisForTheSlay π
Next up is my statement collection, part of my βI Amβ campaign, which my team created with the brilliant minds at Ogilvy. We wanted to empower every person out there to embrace their true selves! The collection and campaign are a love letter to authenticity and self-expression and I'm over the moon that it ...