🌊How do you understand your fans without ticket sales or stadiums to draw data from?    That's the unique challenge the World Surf League (WSL) is tackling as it looks to grow its global fanbase.   Working alongside Two Circles, the WSL is using fan intelligence and segmentation to better understand its audiences, deepen engagement, and reach new fans.    It's an innovative approach to a challenge many sports properties face, with know fans best at its core. Marketing Brew explores how the WSL is turning a lack of traditional fan data into an opportunity for growth.   🔗 Read the full story: lnkd.in/er_XgWn6