“Everybody at some point is going to be under pressure from competition, and the question is, if someone else can do it cheaper, why can’t you?” said Mona Shetty, the CEO of Sound & Vision India, one of the largest and longest operating LSPs in the entertainment industry in the country, who contracted Joshi’s studio to dub Minnal Murali. ⁠ ⁠ In India, which has 22 officially recognized languages, the streaming boom’s demand for translation services, along with an expanding field of translators, has become a double-edged sword: lucrative for companies, but driving down rates for established translators. Several Indian translators told Rest of World that streaming-fueled translation boom is forcing them to take on more work, on shorter time frames, to maintain the same level of income. Translators said that while the Indian translation industry will continue to grow, quality will suffer if fair pay is not addressed.⁠ ⁠ Click the link in our bio to read the full story. Photo by Indranil M...