Unlike traditional fast fashion, Shein’s not knocking off the runway; it’s knocking off TikTok and Instagram. Whereas Zara typically asks manufacturers to turn around minimum orders of 2,000 items in 30 days, Shein asks for as little as 100 products in as few as 10 days.⁠ ⁠ By 2020, Shein’s sales had risen to $10 billion, a 250% jump from the year before, according to Bloomberg. In June, the company accounted for 28% of all fast fashion sales in the U.S. — almost as much as both H&M and Zara combined. The same month, Chinese media reported that Shein was worth over $47 billion, making it one of the tech industry’s most valuable private startups. ⁠ ⁠ We spent six months investigating the secrets behind Shein’s rapid success. Click the link in our bio to see what we found. Photo by george_etheredge for restofworld.⁠ ⁠ #shein #zara #h&m #fastfashion #fashion #tiktok #instagram #fashionsales #startup #fashionstartup #china