In July, fans mourned when China’s rural influencer Li Ziqi disappeared offline. Last week, she resurfaced with a bang, denouncing the influencer economy and suing her management company.
The Chinese TikTok star Li Ziqi has been called a “Quarantine Queen” for her videos glamorizing a low-tech, pastoral lifestyle. But the beloved rural influencer sells a manufactured utopia, carefully crafted for her urban fans.
She gained millions of followers on TikTok with her idyllic portrait of life in rural China. Then the real world intervened.
Click the link in our bio to read the full story. Photo by restofworld.
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