“When Uber came to Chile, they didn't launch by branding themselves as NotTaxi,” says José Luis Delgado, the head of Chile’s powerful dairy lobby. “NotCo appeared in the market with an aggressive strategy based, not on its core audience, but on smearing the good name of cow’s milk. The real kind.”⁠⁠ ⁠⁠ NotCo, Chile's largest startup, is a $1.5 billion plant-based food replacement company. But its legal battle with the dairy industry threatens to take the gloss off the company’s remarkable growth story.⁠⁠ ⁠⁠ Click the link in our bio to read the full story. Photography by tamaramerino_photography for restofworld.⁠⁠ ⁠⁠ #notco #chile #foodindustry #ranchingtradition #chileranching #chiletech #dairyindustry #foodtech #startup #chilestartup #chilefoodtech #dairyfarmers