At Reddymade, Form Follows Feeling. “Form of course has to follow function, but form following feeling has to mean an architecture that is much more embedded in our DNA.” – Suchi Reddy Suchi came to architecture seeing it as an extension of the human body, something that interacts with us as much as we interact with it. When she founded Reddymade in 2002, she began designing from the perspective of feeling, and the mantra followed. It now guides all our work, from public installations to private homes. #ReddymadeDesign #SuchiReddy #FormFollowsFeeling #Neuroaesthetics #DesignPsychology