Reddymade x Calico Wallpaper. A “Luminous” collection. Grounded in neuroaesthetics, Luminous treats light and color as emotional forces. The gradients began with how specific qualities of light register in the body, from the softness of early morning to a sudden burst of brightness, and unfold across six colorways: Awaken, Beam, Brilliant, Emanate, Flash, and Lucent. “The gradients create a kind of visual breathing.” – Suchi Reddy #ReddymadeDesign #SuchiReddy #Neuroaesthetics #FormFollowsFeeling #DesignCollaboration