Why should we care about neuroaesthetics? Neuroaesthetics is a translational field that studies how environments, atmospheres, and aesthetic experiences affect the brain and body. At Reddymade, it is the foundation of our guiding principle, form follows feeling. Bringing science into the design process shows us how the body responds to a space, and can reveal that what we think we need differs from what we actually need. Our surroundings are active agents in our physical, emotional, and mental wellbeing, and design is how we shape them. #ReddymadeDesign #SuchiReddy #Neuroaesthetics #SciencePsychology #FormFollowsFeeling