What was your first project that dealt with neuroaesthetics?
SR: Designing recovery rooms was our first concrete project in which we said, neuroaesthetics is what we were doing… but kind of subconsciously I have been doing this for as long as I have worked.
Around the same time, we were redesigning our office, and I was doing the same thing, where I was really trying to look at, how does this space make you feel?
You walk in and you have this white corridor, it is like this palate cleanser of a space, it calms your mind down. Then on the one end of the office we have this anamorphic graphic of a cube: I wanted to do something that challenges you a little bit to think. And then on the other side, we did this wall of boxes that create this kind of fractal image.
There is certainly a lot of science behind how you see patterns in nature and why fractals are very important and soothing to the brain. This comes, I think, also, from living in India. I would attribute it very much to my...