Finland helps reindeer by turning them into moving road signs 🦌♥️
Every year, thousands of semi-wild reindeer roam across Finland’s dark Lapland highways, which leads to roughly 4,000 reindeer collisions a year.
Finland’s Reindeer Herders Association tested fluorescent antlers and neck reflectors, then backed a GPS app that lets drivers tag sightings and has already cut collisions by a few hundred in early trials.
Smart money ends up backing the fix that actually saves lives, not just the one that looks clever.
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