In early March, Ford Motor CEO Jim Farley sat in the cab of a Ranger pickup in Australia, looked into the camera and told the world in a social media post that his trip Down Under would be one of the most important trips he would ever take as a leader.
He wasn't kidding. A couple weeks later, he told the Detroit Free Press on March 13, after he returned from the trip, that he went to Australia to make a "multibillion-dollar decision" that included which vehicles will comprise Ford's future lineup and "all the other options" globally that the company will consider in the next decade.
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📰 by Jamie LaReau , Detroit Free Press
📹 by Justin Wan justin_wan, Detroit Free Press
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