WK Kellogg Co.’s headquarters will remain in this southwest Michigan city under a $3.1 billion sale to Italian chocolatier Ferrero, welcome news to a community whose identity and existence are closely tied to the 119-year-old cereal maker and its corporate evolution.
The Ferrero Group on Thursday said Battle Creek — where cereal was invented more than 150 years ago to feed residents at the local sanitarium — will be the site of the company’s North American headquarters.
The city reacts at the link in bio. Click for the full the story 🔗
Photos by Katy Kildee, TDN.
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