Velvet Peanut Butter has been acquired by Atwater Brewery founder Mark Rieth — who plans to bring the brand’s production back to Detroit, where it was established nearly 100 years ago.⁠ ⁠ In a statement, Rieth, a native Detroiter, says he loved Velvet Peanut Butter as a child.⁠ ⁠ “When I learned of the opportunity to acquire the company, it just felt like something I had to do,” Rieth said in a statement. “There are lots of people like me who remember and loved that distinctive Velvet taste. With some aggressive marketing and prominent space on grocers’ shelves, I’m confident we can return Velvet back to the level of popularity it enjoyed years ago. And we can do here in Detroit, where it all began for the company.”⁠ ⁠ See link in bio to read more. ⁠ 📸: Michael Carian (Flickr Creative Commons) ⁠ #Detroit #MetroDetroit #VelvetPeanutButter #AtwaterBrewery #Michigan #MetroDetroitNews