Y’all. There’s another Instagram update from creators! 👀 I know, but before you get mumbling about it, I’m gonna tell you why I’m excited about it for brand visibility and why you should be, too.
🥳WHY GRID PINNING IS A GOOD THING
Well first off, pinned posts are not a new thing, in theory. Other apps have used Pinned Posts for years.
🤳🏾But, here on Instagram, as we battle the algorithm, try to optimize bios, get the timing right on reels, everything to get people to see our content — this update empowers YOU to guide the experience once someone lands on your profile!
This is even better than highlights because there’s nothing behind the circle. It’s right there.
⁉️And guess what? It’s not permanent. You can (and should) change them up! As you plan your content in the future, think about what content is “pin-worthy” for the month. In the meantime, use what you’ve got, look at the metrics and decide if it’s working for you.
➡️SWIPE THROUGH to see my suggestions on what types...