How a bike fit taught me things about business. Lesson 2: It’s all in the position. Since starting my Ironman prep, I’ve been eyeing up a TT bike. These things fly. But they don’t come cheap. Canyon’s have always been a standout for me. But after hitting up 3dbikefit, I realised it’s not about the bike – 90% of drag is your body position. That’s where the real speed is. Same goes for business. The right fit will take you further than any brand refresh or shiny logo. Here’s what I learnt: • Position and Comfort: It’s not just the bike, it’s the setup. Same with your team. They’ve gotta fit your goals like a well-oiled machine. • Streamlining: I dialed in my bike to cut down drag. Do the same in your business. Simplify, streamline, and watch how fast things move. • Quality Counts: I invested in the best parts - dura ace group set, fast tt bars, reserve wheels.. you name it. In business, don’t be afraid to spend on the tools and people that matter. Good moves early save big head...