Is cheaper content becoming an expensive mistake? (And why I’m even starting to add intentional spelling errors just so you know I wrote this!) For the last two years, businesses have been asking the same question: How much content can we produce using AI? Perhaps they’ve been asking the wrong one. Because while marketing teams are celebrating faster production, lower costs and the ability to publish at scale, consumers are becoming increasingly sceptical of what they’re seeing. And the numbers are difficult to ignore. #theivy #theivyglasgow #social #meta #ai