No pants? No problem. For the entire month of June, we’re coming together to raise money for testicular cancer research while simultaneously partaking in the Finnish tradition of enjoying a drink in your favorite pair of underpants (also known as Kalsarikännit or pantsdrunk). For every
#pantsdrunkforcancer post (stories or in-feed) longdrink will donate $10 to the Dahmen Family Foundation which directly impacts cancer research, early detection services and patient support.
Wanna help? All you have to do is:
1) Post a photo enjoying Long Drink in your favorite pair of underpants
2) Tag longdrink and use
#pantsdrunkforcancer
3) Challenge your buddies to do the same
That’s it. Cheers!