Impactful Individual: L. Louise Luchsinger As the second person to ever earn a Ph.D. from Rawls College, Louise Luchsinger used her degree to give back to TexasTech, the university she loved so dearly. Luchsinger joined her alma mater as a professor of marketing, where she extended her influence far beyond the classroom. She was actively involved in the Red Raider community, serving in various leadership roles within organizations and as associate dean of the business college for six years. Throughout her career, she received several honors, including "Woman of the Year" and a Faculty Distinguished Leadership Award. Learn more about Luchsinger's impact, and be sure to visit the college's showcase at the museumofttu. ⬆️ Link in bio. #TTU100 #FromHereItsPossible #TexasTech #Impact #BuiltOnRawls