When Beyoncé goes big, she goes very big. With her Renaissance Tour, she's sold out shows across two continents with fans that will do just about anything to get tickets. And those slaying outfits and precise choreography aren't the only gifts her tour is giving.
It’s also having a huge impact on local economies. Everything from restaurants to beauty salons have had an uptick in business when Beyoncé rolls into town. The tour has also translated notably to increased searches for minority-owned businesses. Here’s a snapshot of precisely how Queen Bey is moving markets:
Philadelphia:
Black-owned: Beauty and spas +14%, food +4%
New York City:
Women-owned: Shopping +10%, beauty and spas +7%, hotels and travel +5%, food +4%
Chicago:
Women-owned: Hotels and travel +44%, food +8%, shopping +2%
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