Season 1 branding and graphic design work for santafe.surfco was a blast to work on… highnoon.generalstore and I created the first run of sustainably made shirts, stickers, totes, and hats that aimed to merge our childhoods in California with our adult lives in the high deserts of New Mexico. Inspired by the world of outdoor/extreme sports, 90s music/fashion, southwestern cowboy grunge and the art, culture, and community surrounding us in New Mexico. Excited to see what Season 2 has in store… #cowboysurfer #santafe #newmexico #newmexicotrue #branding #branddesign #streetwear #creativedirection #cowboy #cowgirl #southwestern #southwest #westcoast #west #california #socal #norcal #surf #skate #ski #snowboard #dope