Fitted in Black: How Hip-Hop Fueled the Greatest Rebrand in Sports, presented by New Era Cap®, explores the historic 1990 White Sox rebrand and its swift and authentic entrance into pop culture.     Quickly weaving through the White Sox brand before 1990, Fitted in Black goes on to explore the reasons why the black and white ball cap became synonymous with hip-hop. The classic look immediately became a part of ‘a uniform’ for many in hip-hop, cementing it as a timeless piece in music, fashion and culture. Catch exclusive interviews with Ice Cube, Vic Mensa, Don C, Frank Thomas and more, as they tell the intertwining story of culture, representation and the White Sox. SUBSCRIBE for more exclusive Chicago White Sox videos: youtube.com/whitesox?sub_confirmation=1 Twitter: twitter.com/whitesox Instagram: instagram.com/whitesox Facebook: facebook.com/whitesox TikTok: vm.tiktok.com/bDffgs Inside the White Sox Blog: whitesoxpride.mlblogs.co...