Christopher Feran wants you to know that coffee shouldn’t cost pennies on the dollar. The longtime coffee consultant, who spent about six years as the director of coffee at Phoenix Coffee Co., is passionate about ensuring that java is both economically and environmentally responsible — and that simply can’t be done, he says, at rock-bottom prices. “Across the industry, whether we’re looking at service staff, roasters, the production line or farms, the reality is that specialty coffee is reliant upon low and unpaid labor,” says Feran, a coffee buyer for roasteries in New York and Los Angeles. “In conjunction with the climate crisis, the result is that coffee is not a sustainable way for people to make a living anymore.” 📌 Click the link in our bio to read how Feran raises funds for a local, small-batched roastery to focus on quality over quantity. ✒ katekaput 📷 gracekmcconnell #cleveland #cle #phoenixcoffee #roastery #coffee