Everybody is driven by something. AlphaTauri brings style and success together for a collection dedicated to determination - driven by ambition, driven by style, driven by success.
The protagonists of the new AW23 AlphaTauri campaign, Scuderia AlphaTauri driver Yuki Tsunoda, handball player Tess Lieder and field hockey player Anne Veenendaal and their personalities are portrayed in reduced black-and-white aesthetics.
What unites the different individuals is the constant drive for perfection in performance, as well as enthusiasm for innovations – exactly like AlphaTauri. The personal insights of the talents also represent the brand core of AlphaTauri.
Discover more at:
alphatauri.com
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ABOUT ALPHATAURI
AlphaTauri is a stand-alone fashion brand founded out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The b...