It’s safe to say the national parks are having a moment: Park visitation has soared, camping has never been cooler and then there’s the merch—from “Yellowstone” sweatshirts to tees emblazoned with “Arches” and “Zion. The national parks are now fashion—but who actually benefits? ⁠ ⁠ From retailers like theparksproject that donate to park conservations or places like Forever 21 that are simply jumping on the bandwagon, we looked at the why and how behind the merchandise so you can sip out of that “Visit Yosemite” mug with a clear conscience. ⁠ ⁠ 📸:⁠ parksproject⁠ theeternalchild⁠ whitneymatthews_⁠ thelandmarkproject⁠ ⁠ #nationalparks #parks #NP #fashion #trending #tshirts #merch #NPmerch #camping #outdoors #hiking #explore ⁠