When it came time to choose a name for the matchup between Columbus Crew and FC Cincinnati in 2017, Crew fan Morgan Hughes, along with Cincinnati soccer fans Mike Burkel and Steven Williams, took to Twitter to share ideas. As fate would have it, Hughes and Burkel had the same one: the Hell is Real Cup. 🔥 “As soon as we said that offhand, it took off, and it literally has not been called anything else,” Hughes says. Hughes has spent years driving to soccer matches and football games in the Midwest. And religious billboards are a constant on those drives. “While there's a lot of elaborate discussion points in some of them, the Hell is Real one, it gets in your face,” he says. “It doesn't mince words.” 📌 Read more about the iconic Ohio billboard, and how Ohioans find inspiration in it, at the link in bio. ✒️ brittanymoseley 📷 Courtesy Hayden Schiff, Flickr #hellisreal #hellisrealcup #ohio #hellisrealbillboard #hellisrealohio #soccer #columbuscrew #ohiosoccer #soccer #cincinnati...