Alisha Lehmann is the female football player with the most followers on Instagram and the most popular Swiss sportsperson on Instagram, overtaking both Alex Morgan and Roger Federer this past year. With nearly 14 million followers on the platform, she delivers over $100,000 of media value to brands per post and gets engagement more than 6x any other Women's World Cup player.
She's built her brand by partnering with companies like fashion brand Boohoo, perfume company Gisada, British jeweler MJ Jones, EA Sports, Coca-Cola, and many more. She has also been outspoken about online bullying and mental health.
Alisha stands out as one of the most marketable footballers in the industry. She has become known not only for her prowess on the field but also for her role as a trailblazer, inspiring fellow professionals as both a footballer and a successful businesswoman.
[source: reuters]
#afrugalathlete #branddeal #partnership #advertising #moneymanagement #nil #nameimagelikeness #spo...