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The goal was a rebrand, the outcome was iconic. Fueled by hip-hop, the Sox ball cap is now a staple of music and fashion history.   COMING SOON: Fitted in Black | @NewEraCap #HipHop50 t.co/8zTFYK2cxU
https://twitter.com/whitesox/status/1690000144693960705
Posted on Twitter/X ·

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