In collaboration with the Big 12, Sports Illustrated Swimsuit will travel to four of the conference’s new schools to present engaging pop-up activations and thought-provoking panel discussions for students. The goal of the partnership’s #BeYouWomensEmpowermentTour is to break down mental health barriers and concurrently inspire change. And the good news is — they’re just getting started!!! Tune in for SI Swimsuit x Big 12 content at the University of Cincinnati this week ❤️🐾🖤