Sometimes the client and it’s board eventually just wants something clean and classic… but they need to go through the process to get there. This recent brand creation went though 80+ iterations after meetings with students, parents, board members, and decision makers.
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That is why when some people ask us our prices, they can be shocked - and it has more to do with our research, story telling, and dedication to getting it right over and over again. People tend to only see the end product, not the months of other work that hits the cutting room floor.
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For what it is worth, there are a couple designs in here that are really awesome - The client just decided to move in another direction
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