Cheetos® hosted "Cheetos 75th: The Mark of Mischief" on September 6, a birthday bash celebrating 75 years of the brand leaving its orange mark on pop culture. To commemorate the milestone and help jumpstart fashion’s biggest week with a playful mischievousness, party-host Chester Cheetah® surprised Cheetos fans and VIP party guests with a runway collection showcasing his orange, black and fiery influence over seven decades. Joining Chester was pastry-master Christina Tosi of award-winning bakery Milk Bar who revealed a new, exclusive Cheetos cake to mark the diamond birthday. Missed out on the Mischief? The limited-edition Cheetos Bag featured on the runway is now available at Cheetos75Collection.com and the Cheetos Milk Bar birthday cake is now available at MilkBarStore.com (while supplies last).