Marshmallows are a token of nostalgia; from roasting s’mores around a campfire to topping hot chocolate, or feasting on Peeps during Easter, we all have marshmallow memories. ⁠ ⁠ And if you’re looking to reminisce some more, Fluff is celebrating the confectionery treat at the What The Fluff? Festival on September 23rd in its very own birthplace: Somerville, Massachusetts. For the 18th annual festival, thousands of people will gather to honor all things Fluff: think marshmallow tosses, Fluff hairstyling, and even Fluff jousting.⁠ ⁠ Treats range from S’mores Ice Cream from Honeycomb Creamery and Fluff Empanadas from Machu Picchu to Fried Dough Balls filled with Fluff from Mama Gina’s Pizza. It’s a Fluff-lover’s heaven. For more, check our link in bio.⁠ ⁠ 📸: Paul Marotta/Getty Images⁠ ⁠ #MA #somerville #fluff #flufffestival #candy #marshmallows #marshmallow #smores #sweets