The #1 app on the entire App Store right now is called Lapse. It’s been around for a few years, but this viral growth hack, paired with a well-designed product, made it skyrocket. Do you use Lapse? Do you think it has long-term staying power? Or will the novelty wear off? And let me know if you like product deep dives like this. I’m a complete product nerd and enjoyed making this. ✌️ #lapse #appstore #apps #growthhack #product #marketing