“What if I’m not good enough?”
“What if someone badmouths me?”
“What if I don’t know all the answers?”
“What if I upset XYZ (normally, a competitor).
The trouble is, you won't get clients if you don’t advertise your business.
Hiding in the corner isn’t going to work.
A lot of business owners come to me and say they need to find more clients. The first question I tend to ask is ‘what have you done so far to find clients’ and it’s incredible how many times I hear ‘I posted on Facebook twice’.
If you genuinely aren’t prepared to put yourself and your business ‘out there’, and aren’t even willing to learn to get past the fears and manage your social media, you should consider getting a job where someone else does the marketing for you.
Unless you are in a position to be able to afford a marketing person (which a lot of small businesses are not) then you ARE the marketing department, and that takes a certain kind of confidence.
My favourite thing I say to clients about this? ...
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