Deion Sanders Jr. — the son of Deion Sanders — isn’t listed on Colorado’s coaching staff. Yet, he’s with the team every week and on the sideline every Saturday. His role is listed in social media bios as the CEO of Well Off Media. Well Off Media is a content creation company. If you dig into Well Off Media’s YouTube, you’ll see they’ve been documenting the Sanders family’s journey through football for the last two years. From what I’ve seen, Well Off Media is a big part of engineering the attention that’s changed the game at Colorado this year. #collegefootball #cfb