Black-Founded #sheamoisturepartner sheamoisture . When people start following me their first question is what is the difference between Black-Owned and Founded. In the retail world these are very different terms but each hold a significant purpose. . While I understand the relationship we have with Black-Founded brands I want to offer another outlook. As much as we need Black-Owned brands we also need Black-Founded brands. The sell of Black-Founded companies means they now have the cash flow to turn around and help brands as they navigate capital and the other challenges of being a Black-Owned business. There are several Black-Founded brands who sold with built in clauses to specifically help fund small Black-Owned businesses. Additionally, the founded brands go on to start new businesses or purchase businesses that are important to the Black Community. For example, the former owner of SheaMositure purchased Essence and recently Curlfest. . Impact over everything. Tune into the show Ne...