“We’ve asked a microbiologist and a chemist ‘What is it about Christmas Ale that’s so different from our other beers?’” says co-owner Pat Conway. “It’s no stronger, but the effect is way different. Maybe it’s psychological because people are in a more festive holiday spirit.” The first keg gets tapped at 11:30 a.m. this morning. This year features the Cleveland Carolers, a ceremonial keg delivery, holiday-themed food and a barrel-aged version of the famous beer. 🔗 Visit our stories for a peek inside previous years' events and the link in bio read our history of Cleveland's most-famous liquid export. 📸 glbc_cleveland #cleveland #bestofcle #christmasale #firstpour #greatlakesbrewingco