Clicks versus wins. You heard Oregon coach Dan Lanning say Colorado was fighting for clicks, and his team was fighting for wins before they played a couple weeks ago. How real is that, though? Let’s tear down all the fluff… Bottom line — I believe USC, Colorado, Oregon, or 95% of these top programs understand something really important… College football is an entertainment business. It’s why USC puts Caleb Williams’ ability front and center whenever they can. It’s why Colorado has cameras on Coach Prime 24/7. And it’s the reason why Oregon never plays in the same uniform two times in a row.  College football is all about entertainment… Entertainment builds brands. And brands win championships. #cfb #collegefootball