Sponsored by PayPal Consumer expectations continue to shift dramatically. Customers want convenience, great prices, and the same level of service and security whether shopping online or in person. They expect fast, easy experiences across the channels. To achieve this, merchants need to have a strong omnichannel platform in the backend and consistent presence across channels. And the larger the merchant, the greater the expectations from the consumer. Recognize customers across channels to provide a single, seamless commerce experience, while giving merchants a unified view of their behaviors and preferences. In order to meet these expectations, merchants are looking to get a single view of the customer no matter where they are shopping to better understand their behaviors and preferences. This can enable better attribution, loyalty, and rewards programs, and facilitate better targeting of offers, with insights and analytics that provide a comprehensive view of customer shopping beh...